Vienna-Based Media Entrepreneur Anna Borisovna Znamensky Launches Multimedia Luxury Platform Only Hands By Anna

VIENNA, Austria — March 2025

Vienna-Based Media Entrepreneur Launches Multimedia Luxury Platform

Only Hands By Anna Redefines Luxury Storytelling Across Video, Audio, and Editorial

VIENNA, Austria — Anna Borisovna Znamensky, a Vienna-based multimedia journalist

and former Editor-in-Chief of L’Officiel Austria, has announced the official launch

of Only Hands By Anna, an independent multimedia platform dedicated to luxury and

lifestyle content. The platform, accessible at onlyhandsbyanna.com, presents

original content in three distinct formats: Watch, Listen, and Read.

The launch marks a significant step in the evolution of luxury media, as the

platform moves away from the traditional single-format model of print publishing

and toward an integrated multimedia approach. Unlike conventional luxury titles,

Only Hands By Anna is entirely produced, hosted, scripted, and written by

Znamensky herself — making it one of the few founder-led, single-voice multimedia

brands in the European luxury media space.

“The future of luxury journalism is not a magazine or a podcast or a video channel

— it is all three, told by someone with genuine knowledge and a genuine point of

view,” said Znamensky. “Only Hands By Anna exists because I wanted to create

something that reflects how a modern audience actually consumes content.”

The platform’s three content verticals — Watch, Listen, and Read — function as

independent experience worlds, each serving a different audience preference while

maintaining a unified editorial voice. Video content features Znamensky as on-camera

host, audio content takes a journalistic and conversational format, and written

editorial covers the full spectrum of luxury culture from high watchmaking to haute

couture.

Znamensky brings extensive industry credentials to the venture. She served as

Editor-in-Chief of L’Officiel Austria from 2022, overseeing editorial strategy and

brand partnerships with clients including Cartier, Chopard, Tiffany & Co., and

Patek Philippe. Prior to that, she held the role of Commercial Director at the same

publication from 2019. Her career also includes a traineeship at the European

Parliament and a posting at the British Embassy in Vienna.

In addition to its editorial content, Only Hands By Anna offers editorial

photography production and luxury brand campaign services, drawing on Znamensky’s

decade-long network within the international luxury industry.

Znamensky holds a Bachelor of Arts in Political Science from the University of

Nottingham and a Master of Arts in Political Science from the University of Warwick.

She is multilingual, working fluently across English, Russian, Georgian, and German.

Only Hands By Anna is based in Vienna, Austria, and serves a global audience with

content published on a rolling basis across all three formats.

For more information, visit www.onlyhandsbyanna.com.

Media contact:

Anna Borisovna Znamensky

www.annaborisovna.com

www.onlyhandsbyanna.com

Instagram: @anna.znamensky