BellaVita Luxury Launches Xtreme Mode Gift Set, Its First Extrait de Parfum Collection
BellaVita Luxury debuts the Xtreme Mode Gift Set, a 40% oil concentration Extrait de Parfum collection featuring three distinct fragrances. Launched exclusively on TikTok, the collection delivers 12+ hours of longevity and up to 6 ft projection.
USA/ June 2026 — BellaVita Luxury, the IFRA-certified fragrance brand known for making inclusive luxury accessible to mainstream consumers, has officially launched the Xtreme Mode Gift Set, its most performance-driven collection to date, and the brand’s first entry into Extrait de Parfum territory. The collection debuted exclusively on TikTok in May 2026, introducing a 40% oil concentration formula that rivals high-end niche perfumeries at a fraction of the typical price.
The Xtreme Mode Gift Set includes three distinct Extrait de Parfum fragrances: Supreme Oud, Dark Spice, and Aqua Intense, each engineered to address a different time of day and occasion. Unlike a standard Eau de Parfum, which typically contains 15 to 20% oil concentration, an Extrait de Parfum sits at the apex of fragrance categories. At 40% concentration, the Xtreme Collection delivers slower evaporation, stronger skin adherence, and a sillage that projects up to six feet, with 12+ hours of longevity on a single application. For fragrance enthusiasts who have long had to choose between performance and affordability, the Xtreme Mode Gift Set removes that trade-off entirely.
“We built this collection for the fragrance community, people who know the difference between an EDP and an Extrait, and who have always had to spend significantly more to experience that level of performance,” said a spokesperson for BellaVita Luxury. “The Xtreme Mode Gift Set changes that. This is Extrait-level concentration at a BellaVita price, and we’re proud to be the brand that makes that possible.”
Each fragrance in the set is designed to cover a distinct chapter of the wearer’s day. Supreme Oud opens as the daytime anchor, a sophisticated, refined oud profile that is rich, elegant, and versatile, built for confidence and long-lasting wear across professional and casual settings. Dark Spice transitions into the evening with a deep, spicy, and intense composition crafted to leave a bold and memorable impression at special occasions and nighttime events. Aqua Intense rounds out the trio as a fresh, clean, and energetic option for active lifestyles, casual wear, and weekend outings, a sporty and versatile scent profile that performs as hard as the person wearing it.
The collection’s exclusive TikTok launch reflects BellaVita Luxury’s ongoing commitment to building authentic fragrance culture within its digital community. By debuting on TikTok, the platform where the brand has cultivated one of the most engaged fragrance audiences in its category, BellaVita was able to introduce the Xtreme Mode Gift Set directly to enthusiasts in real time, generating immediate organic conversation and community response. The strategy aligns with broader market trends: the global fragrance market is projected to exceed $91 billion by 2028, with social commerce and platform-native product launches increasingly driving discovery and purchase decisions among younger consumers.
The Xtreme Mode Gift Set is available now and can be purchased directly through BellaVita Luxury’s website and TikTok Shop. There are no membership or subscription requirements to purchase. Customers can also take advantage of BellaVita’s try-before-you-commit Discovery Sets to explore the broader fragrance catalog before selecting their signature scent.
Visit bellavitaluxe.com to learn more and shop the full Xtreme Mode Gift Set collection.
About BellaVita Luxury
BellaVita Luxury is a fragrance brand on a mission to redefine inclusive luxury in the personal care industry. Every product in the BellaVita lineup is IFRA-certified for skin safety, cruelty-free, and formulated with imported fragrance oils sourced from premier establishments in France, Spain, and Italy. Since its founding, the brand has grown into one of the most recognized accessible luxury fragrance labels in the United States, earning the #1 Gift Set ranking on Amazon and building a loyal community of fragrance enthusiasts across TikTok, Instagram, and beyond.
BellaVita offers a full range of perfumes, body mists, and curated gift sets for men, women, and unisex wear, with collections spanning everyday wear to special-occasion and now Extrait-level performance fragrances. The brand continues to expand its product lineup with a commitment to quality, ethical sourcing, and making the finest fragrance experiences available to everyone.
Media Contact:
Amrita Singh
amrita.singh@oneguardian.in
Bellavita Luxury