AROMATICA Targets Global K-Derma Market with New ‘Azelaic + PDRN’ Serum
– Features an OTC-inspired active formula combining 10% Azelaic Acid and Plant-based PDRN
– Capitalizes on the ‘K-Pharmacy’ trend with high-performance skincare: Launch of ‘Super Tea Tree Azelaic Acid PDRN Serum’
[2026-5-12 , KOREA] AROMATICA, the leading clean and vegan beauty brand, has officially launched its high-performance active serum, ‘Super Tea Tree Azelaic Acid PDRN Serum,’ powered by advanced dermo-active ingredients.
As the ‘K-Pharmacy’ trend—focused on pharmaceutical-grade ingredient efficacy—gains momentum in the global beauty market, interest in dermo-based actives like Azelaic Acid and PDRN is reaching new heights. In response, AROMATICA has introduced an ‘OTC-inspired’ active formula that synergizes a 10% high-concentration of Azelaic Acid with plant-based Tea Tree PDRN, targeting the global shift toward ingredient-focused skincare.
The new serum is a high-performance solution designed to address redness, post-acne marks, and sensitive skin. Inspired by dermatological prescriptions, the formula centers on 10% Azelaic Acid and Plant-based PDRN to help achieve a more uniform skin tone and refined texture.
The synergy between these two powerhouse ingredients is the highlight of the product. Azelaic Acid is widely recognized for its ability to balance skin texture and tone, while the addition of PDRN provides deep soothing for irritated skin and strengthens the skin barrier, offering a comprehensive, high-performance solution.
Setting a new standard in ingredient philosophy, AROMATICA utilizes ‘Plant-based PDRN’ derived from tea tree, moving away from the commonly used animal-derived sources. This vegan alternative promotes a healthy skin environment and is meticulously formulated for safe use on even the most sensitive skin types.
To further boost its efficacy, the serum features a ‘Korean Herb Complex’ containing Mugwort and Houttuynia Cordata, providing rapid and potent soothing effects against external stressors. By combining traditional Korean herbs with modern dermo-active technology, AROMATICA offers a unique, high-synergy formula that resonates with the growing global fascination with K-beauty herbology.
The product’s reliability is backed by rigorous testing, including a skin irritation test. Adhering to a ‘Clean Formula’—free from silicones, sulfates, and synthetic fragrances—it is ideal for a daily skincare routine.
“Today’s consumers are increasingly ‘skintellectual,’ proactively seeking out specific ingredients tailored to their unique skin concerns,” said an AROMATICA representative. “Azelaic Acid and PDRN are high-demand, high-performance ingredients rapidly growing in popularity across the global beauty landscape.”
The representative added, “This product is the culmination of AROMATICA’s 20 years of skincare expertise, reinterpreting dermo-active ingredients through the lens of Korean herbology. We will continue to deliver professional-grade skincare solutions that set new benchmarks in the industry.”
The ‘Super Tea Tree Azelaic Acid PDRN Serum’ is versatile enough for use between toner and moisturizer steps, and can be applied to any areas of concern, including the face, body, and scalp. AROMATICA is set to expand its global footprint with an official launch on Amazon US on May 14, introducing its ‘K-Pharmacy inspired’ skincare solutions to a broader international audience.
Company Name: WWDSTUDIOSPR
Contact Person: Jihyeon Kim
Email: wwdstudiospr@wwdkorea.com
Country: South Korea
Website: AROMATICA
AROMATICA
Founded in 2004, AROMATICA is a premium Korean scalp and skincare brand rooted in aromatherapy. Dedicated to creating safe and effective products, the brand focuses on restoring balance and maintaining healthy conditions for both scalp and skin through carefully selected ingredients and essential oils.