LAVANA Introduces a New Era of Effortless Style with Its Demi-Fine Jewellery Collection
SYDNEY, NSW, January, 2026 – LAVANA, a new online jewellery brand, announced today the launch of its debut collection at LavanaJewellery.com.au. The brand is set to fill a key gap in the market for high-quality, on-trend fashion jewellery by offering demi-fine pieces designed for the modern woman.
Emerging from over two decades of expertise from the founders of Moi Moi Fine Jewellery, LAVANA was created to merge the worlds of contemporary fashion and lasting quality. The collection is built on the principles of demi-fine jewellery, which provides the luxurious look and feel of fine jewellery at an accessible price point. By using precious metals like sterling silver and thick gold plating, LAVANA offers pieces that are both durable and stylish, moving beyond the limitations of traditional costume jewellery.
“We saw a desire for jewellery that keeps up with today’s trends and gives incredible options for styling. but doesn’t compromise on quality,” says Alana Weirick, Managing Director of LAVANA. “Our pieces are designed to be fashion-forward yet timeless. They are the accessories you see on style blogs and in magazines, but made to be worn every day. It’s all about giving women the freedom to express their personal style through fun, stackable, and layerable fashion jewellery.”
Designed in Sydney, Australia, LAVANA’s collections are a curated selection of modern silhouettes perfect for today’s style landscape. The range features everything from minimalist staples to bold statement pieces, all designed to be hypoallergenic and suitable for daily wear.
Key highlights of the LAVANA launch include:
- The Perfect Style Upgrade: The collection bridges the gap between
disposablefast-fashion accessories and expensive fine jewellery. - On-Trend & Versatile Designs: Pieces are created for mixing, matching, and layering, allowing for endless self-expression and creativity.
- Demi-Fine Quality: Offers the luxe look of fine jewellery with
durablequality materials, designed to elevate any outfit.ensuring pieces can be cherished for years. - Accessible Luxury: A seamless online shopping experience with free shipping across Australia, making elevated style available to everyone.
The launch of LAVANA directly caters to the modern consumer who seeks fashionable, high-quality accessories that align with a conscious and versatile wardrobe.
About LAVANA:
LAVANA is a new Australian fashion jewellery brand specialising in demi-fine pieces. Born from the expertise of the team behind Moi Moi Fine Jewellery, LAVANA offers modern, on-trend designs for the contemporary woman. The collections are designed in Sydney to be mixed, layered, and loved every day.
Contact:
Managing Director
alana@moimoi.com.au
Website: www.lavanajewellery.com.au