ADANA Among First UK Print Providers to Introduce Breakthrough 3D Texture UV Printing to London

ByWMW

Emerging technology brings tactile print capabilities to the capital, signaling a shift in how brands use print for engagement and differentiation.

LONDON, UK – ADANA, a Central London print specialist, is among the first UK print providers to highlight the emergence of 3D texture UV printing technology, identifying its potential to reshape how print is designed, produced and experienced.

The technology moves beyond traditional flat print by combining high-resolution colour with layered UV-cured inks to create raised, tactile surfaces. This enables printed materials that can be both seen and physically felt across substrates including acrylic, wood, metal and glass.

ADANA has identified this development as a notable shift within the print sector, particularly for applications where attention, interaction and perceived quality are critical.

Adam Housego, Operations Manager at ADANA, said: “Print has always been about getting attention. What this does is give print a second chance to stop people, not just visually, but physically. When something can be seen and felt, it changes how people engage with it.

That’s where this becomes commercially interesting.”

A Shift from Visual Output to Physical Experience

Conventional print has historically been limited to visual communication. 3D texture UV printing introduces a second dimension by embedding physical depth into printed surfaces.

This capability allows for:

  • Raised logos and brand elements
  • Textured finishes that replicate materials such as leather or wood
  • Enhanced accessibility through tactile signage
  • Premium print effects without additional finishing processes

The result is a form of print that engages multiple senses, increasing the likelihood of interaction in high-traffic environments such as exhibitions, retail spaces and events.

Strategic Relevance for Brands and Marketers

ADANA’s assessment reflects a broader shift in market expectations.

In environments where consumers are exposed to constant visual messaging, differentiation increasingly relies on experience rather than visibility alone.

Tactile print introduces a measurable advantage:

  • Increased dwell time
  • Stronger brand recall
  • Higher perceived value of printed materials

For businesses investing in physical marketing, these factors directly influence engagement and conversion outcomes.

From Industrial Capability to Commercial Opportunity

Historically, textured UV printing has been confined to large-scale industrial systems with limited accessibility.

Recent developments indicate a transition toward more commercially viable formats, making the technology increasingly relevant to creative studios, specialist print providers and

brand-led production environments.

ADANA expects this shift to follow a similar trajectory to other digital production technologies, where early adoption provides a competitive advantage.

ADANA’s Position

As a same-day print partner operating in Central London, ADANA continues to monitor and evaluate technologies that improve both the performance and effectiveness of print.

The company’s focus remains on practical application, ensuring that emerging capabilities translate into real-world value for clients across exhibitions, marketing campaigns and branded environments.

About ADANA

ADANA is a London-based print specialist providing high-quality, fast-turnaround printing services. Operating from Central London, the company supports businesses with same-day

production, exhibition graphics and premium print solutions, with a focus on reliability, speed and consistent output quality.

Similar Posts