​​Alexis DeJoria Racing Announces Documentary Life At Full Throttle

ByWMW

Los Angeles, CA – Alexis DeJoria Racing announces the release of Life At Full Throttle, a feature-length racing documentary produced in partnership with Allen Henson Productions that chronicles the competitive world of Alexis DeJoria and is supported by a distribution strategy aligned with the platforms where motorsport audiences actually watch.

The film offers unprecedented behind-the-scenes access, from championship pursuits to the personal cost of competing at over 330 mph. Blending cinematic storytelling with authentic race culture, Life At Full Throttle explores the mindset, mechanics, and resilience required to perform at the highest level.

Premiere and Format

The documentary will debut through select industry screenings and NHRA-affiliated preview events, followed by availability across automotive and racing-focused broadcast and digital channels during the 2028 season.

  • Feature Documentary Runtime: Approximately 84 minutes
  • Mastered in: 4K HDR
  • Available in: broadcast, digital streaming, and event/theatrical edition versions

These specifications ensure that the film meets professional exhibition standards for motorsport, broadcast, and documentary distribution.

Where Audiences Will See It

To reach the sport’s dedicated fan base and national viewership, distribution will include:

  • NHRA.TV 
  • MotorTrend+
  • MAVTV 
  • Video-on-demand availability via Apple TV, Amazon Prime Video, and Google Play

This model combines in-person race culture exhibition and home-viewing distribution, mirroring where motorsport content has the greatest traction.

“This film is a conversation with the people who live this life, the NHRA family,” DeJoria shared. “We wanted it to be viewed where racing actually happens: at the track, in garages, in homes, and on the screens where fans and competitors gather.”

Inside the World of Alexis DeJoria

Filmed over multiple NHRA seasons, the documentary explores:

  • Her unparalleled technical prowess as a top-tier NHRA Funny Car driver.
  • Her leadership role in building and leading a championship-winning racing team.
  • The mental and physical fortitude required to consistently perform at the highest levels of competition.
  • Her groundbreaking position as one of the few women to compete in the NHRA’s top nitro classes, demonstrating the power of resilience and breaking barriers in a male-dominated sport.

Featuring interviews with competitors, NHRA officials, engineers, crew chiefs, and fans, it positions DeJoria as both a decorated athlete and an influential voice within motorsport.

Sponsors and Partnerships

The production is supported by national automotive and racing partners, including:

  • Bandero Tequila
  • Toyota Racing 
  • ROKiT Phones

Their involvement underscores commercial legitimacy, audience reach, and brand-driven alignment with the film’s subject matter.

Scale, Reach, and Audience Impact

The documentary is positioned to access a significant national audience, including:

  • NHRA seasonal audiences exceeding 40 million annual viewers
  • MAVTV household reach across more than 30 million homes
  • MotorTrend+ subscription viewership with a dedicated automotive audience base

These broadcast and streaming footprints ensure that Life At Full Throttle can reach both mainstream sports viewers and targeted motorsport communities across major U.S. markets.

Exhibition Beyond Broadcast

In addition to scheduled airings, the project is expected to be featured:

  • At motorsport film showcases and automotive festivals
  • During NHRA heritage events and leadership summits
  • Within sponsor and dealership-based exhibition networks

Further premieres, live tour dates, and Q&A screenings will be announced alongside the 2028 race calendar. 

About Alexis DeJoria Racing

Alexis DeJoria Racing competes professionally in NHRA Funny Car and is recognized for technical innovation, competitive visibility, and media-driven storytelling. Produced in partnership with Allen Henson Productions, Life At Full Throttle marks the team’s most ambitious documentary initiative to date expanding motorsport storytelling to new audiences through multi-platform national exhibition.

For media access, partnership inquiries, or screening coordination, please contact:
press@alexisdejoriaracing.com

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